Gucci products are synonymous with style, elegance and prestige. It is a brand name that has stood the test of time. The company has humble origins. It began as the brainchild of an Italian leather worker born and living in Florence and then moving to France at the turn of the 20th century. His workshop began with the creation of luggage for a wealthy clientele.
From there the company grew to the multimillion dollar empire it is today. It remained a family business for three generations with the directorship being passed down from father to son. Today it is a major corporate entity that has since merged with and absorbed other major designer names.
The company has met a number of challenges in its long history. During the 1980s and 1990s it, more than once, teetered on the brink of collapse. However through a combination of bailout opportunities, mergers and aggressive marketing strategies, the brand survived and continues stronger than ever. There is no longer a Gucci family member at the helm but their name lives on as does their double G emblem which is the iconic trade mark we all recognize.
The company began with leather wear and they are still strongly associated with top of the range leather goods. Their purses, wallets and luggage are instantly recognizable by the sheer quality of the materials used and the impeccable standard of manufacture. However, the company has long branched away from just leather items and has applied its brand name to the production of a range of other high end goods.
Today, the brand name is equally associated with clothing as it is with bags. This is a brand that has attached itself to haute couture very successfully indeed and has managed to set trends in fashion with complete authority and audacity. Gucci collections can be seen strutted by super models on the catwalks of major fashion shows all over the world.
The brand is also a leader in the production of accessories. They make some of the most sought after eye wear by the fashion conscious elite. Gucci sunglasses are commonly seen shielding the eyes of Hollywood movie starts and European royalty. They are also known for the production of precious jewellery items and designer watches. Indeed their watches rank as among some of the most luxurious and expensive in the world.
Their product lines have also extended into the fragrances and body products. They produce of the most recognized high end perfumes for women including the popular Flora. This is described a floral and fruity scent with a top note to base note range that samples the essences of green accord, rose and sandalwood. The fragrance line also includes a hand cream, a body cream, perfumes and eau de toilettes.
Unfortunately, like other designer names, Gucci products are being forced to combat the menace of counterfeiting. Indeed theirs is said to be the most copied of all designer names. You will regularly find forged and copycat items for sale at apparent knock down prices. You have to be sure that you are buying the genuine article otherwise you could end up spending a lot of money on a fake.